Scott Hinkson Cranks Up the Grit with The Betterment—A Rock Reckoning with Kellii Scott of Failure

“Permutations” YouTube and Spotify
Website I Facebook I Instagram

TORONTO, Feb. 4, 2025 /PRNewswire/ — Winnipeg’s Scott Hinkson is turning up the volume and sharpening his edge with his sixth studio album, The Betterment, out January 31, 2025. The record finds Hinkson embracing his love for punchy rock hooks and biting social commentary, with the legendary Kellii Scott of Failure anchoring the album on drums. It’s a collaboration that feels both natural and electrifying, with Scott’s precision bringing new life to Hinkson’s meticulously crafted songs.

After years of genre exploration, Hinkson decided it was time to go all-in on a rock record that demands attention. The Betterment is packed with sharp guitar lines and lyrics that take aim at the age of social media and the endless quest for validation. Tracks like “Permutations” and “Rental” don’t just question our modern obsessions—they dare listeners to take a hard look in the mirror.

Hinkson’s process for The Betterment was as ambitious as the album’s themes. The multi-hyphenate musician wrote, recorded, produced, and mixed the entire record himself, while Scott’s flawless drumming, engineered by Gabe Vanbenschoten, adds a polished intensity. This isn’t just a collection of songs; it’s a fully realized statement from an artist who’s been refining his craft for over two decades.

Kellii Scott, a longtime inspiration for Hinkson, doesn’t hold back in his praise. “Scott’s music crawls into your brain and smashes around until you relent and give it free room and board,” Scott says. That’s exactly what The Betterment does—it grabs you from the first riff and doesn’t let go.

Contact:
Eric Alper
6479713742
389732@email4pr.com

SOURCE Scott Hinkson