Branded Arts Transforms LAUSD César E. Chávez Learning Academies with Mural Initiative Engaging Students in Creative Exploration

Collaboration Brings Renowned Muralists to Cultivate Creativity in LA Schools

LOS ANGELES, May 7, 2024 /PRNewswire/ — Having facilitated over 700 mural projects in over 70 cities around the world, Branded Arts continues their 8-year-long partnership with LAUSD to bring murals and arts education to schools with their latest Branded Arts Festival at César E. Chávez Learning Academies. Working with the school and the surrounding community, Branded Arts presents an opportunity for students to engage with established muralists, come up with themes for the work itself, and participate in every aspect of the arts process from gallery creation to painting.

Ever dedicated to building the best possible program for the individual community, Branded Arts met with the César E. Chávez Learning Academies community, leadership, and local artists to assemble a curated list of artists who could best contribute to and relate to the school. After over a year of planning, they have assembled an all-star team of muralists in artists Carlo Valentino, Christian Garcia Perez, DesiBoo Creations, Erica Friend aka Insomniart, Jesica Burlaza, Josh Everhorn, JP Murals, Kenny Scharf, Kristy Sandoval, Levi Ponce, MURO, Ozzie Juarez, Rah Azul, Shantell Martin, and Sofia Enriquez.

The program highlights the importance of legacy and respect for art, creating permanent and easily accessible murals to demonstrate to children how art can be revered, valued, and maintained. In an effort to move arts and culture forward for generations to come, Branded Arts offers many kids an “aha” moment, not just explaining that a career in the creative economy is possible, but providing tangible examples. In bringing art and artists that are relevant to the community, Branded Arts builds an impressive network that spans well beyond this week of programming. The program solidifies a bond within the community and builds career connections by engaging and elevating local and established artists, serving as a base for future creative exploration and an example of collaborative power.

This initiative opens students’ eyes to a world of possibilities within the creative industries, which are essential to Los Angeles. In addition to the hands-on experience of creating the mural festival, Branded Arts has assembled a week of engaging arts programming, where students will be educated about the creative economy and immersed in arts symposium programming, further underlining the real-world application of art. Students will not only be involved with mural production, but also participate in an arts symposium field trip on May 23rd, which features a wide array of presentations including Will Coyner (Sony Animation Spider-Verse Visual Development Artist), Carlos Vasquez (Manager of Talent Acquisitions – Sony Animation), a presentation by Cecilia Lopez (Program Coordinator at Tia Chucha’s Centro Cultural), and spoken word poetry from Dharma Lemon of

The Grand Reception, which culminates the week of programming, will be held Friday, May 24th from 4 pm to 8pm, featuring an opening ceremony by Kalpulli Temachtia Quetzalcoatl and performances by singer BLK LT$, The GR818ERS. A gallery exhibition space featuring artwork from the muralists as well as the students will be on view.

May 20, 2024May 24, 2024 
Branded Arts Festival
César E. Chávez Learning Academies
1011 Arroyo Ave, San Fernando, CA 91340
Grand Reception
May 24, 2024
4:00pm – 8:00pm
RSVP Required:

Media Contact:
Heidi Johnson

SOURCE Branded Arts